Google alerts are the most useful service which has been released by Google in years, and it is also the most powerful service as well. it is a free tool and through which you will get emails, or notifications according to the keywords or phrases you would have put in the search bar or in the website, online news channels, blogs and many other such services.
There are many benefits of this service given to you that help very much in the development and the growth of your business and with that increase the profit.
The first thing that a business employee or if the owner is dealing these things by himself can do is to keep the record of the information of the websites or the persons who have visited you so you can pay your complement or clarify if you find any one has criticize you for some issue, big companies to keep records of their rivals, so this strategy will also work for small business.
Find out where you or the person who have hired you to deal these things for him is mentioned and in how many websites or on social networks, it is very important for a personality such as a celebrity, or an author, or speaker or any important person.
You can also find out where your website have been mention, you can do it by creating alerts for your domain. It can be done by just putting the URL name of the website and extracting the for example yourbusinessname.com. You can also follow the same process of creating alerts for your blog too if your hosting one. This will help you if your blog has linked with some other website and it has pointer towards the pages of your website.
Articles can also be the best marketing strategy, they can also work for promoting your website and if you are using them for the same purpose you can create their alerts too so that you can find out where your articles are being posted, this method will also work for authors to keep the track of their books too.
You can also create alerts for the industry in which you are working so that you will get all the news or updates around it, if you are working in publishing industry you can say that you have alerts for business books. It will help you to stay on the top of the competition. By this service you can also find your competitors by creating alerts for their websites that will help you to know what they are planning and can go one step ahead of them.
